Strategy Course

Strategy Course The Jiao Tong University Strategy course has been especially designed to develop corporate staff skills for formulating successful strategies and an understanding of:

  • A firm's operative environment and how to sustain competitive advantages.
  • How to ensure superior value for buyers by designing an optimum configuration of the product mix and functional activities.
  • How to optimize the opportunities and minimize risks associated with dynamic and uncertain changes in industry and commerce.

Employees learn to develop and apply analytical tools and learn how to extrapolate an overall point of view. Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.

Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, the market in China as well as globalization. Considerable time will be spent dealing with local responsiveness, the most common strategy for dealing with institutional distance. Through this module it will be learnt that companies have a diverse set of options for accommodating their strategy or business model to local as well as host-country conditions.

The Lecturer also focuses on how to achieve global or regional standardization, the strategy of trying to overcome institutional differences across countries by creating greater cross-border scale economies thancountry-by-country accommodation would otherwise allow. Here too there is an entire portfolio of innovative approaches that the company can take to. Also, regional strategies are discussed as one of the best ways for grouping countries based on shared institutional characteristics.

Then there are strategic possibilities for actually exploiting remaining institutional differences and market barriers across countries. There is an entire portfolio of approaches that companies can take in exploiting remaining market barriers, either through economic arbitrage, cultural arbitrage or institutional arbitrage.

Finally, frontier issues in global strategic management will addressed and some of the challenges of simultaneously pursuing local responsiveness, global or regional standardization, and institutional arbitrage.

The course format includes several stimulating case studies plus a company analysis that can be carried out individually or in teams.



Many of our students have expressed their satisfaction with the courses they followed. Here is a sampling of some of them. We are confident that you will be happy too.

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Refund Policy Refund Policy Full amount refund before commencement date


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